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Dark Social

Dark Social - A MArketer's guide

Dark Social Free Guide

Dark Social is a term used to describe all the online sharing that occurs in private such as email and instant messaging.

For example, sending a private recommendation to a friend via iMessage, that lovely recipe using Facebook Messenger, or an email you send to a friend about an offer you came accross saw on a website.

When a person clicks a link to your website from Twitter, Facebook or LinkedIn, your analytics software will tell you exactly where that visitor (and buyer) came from.

However, Dark Social activity is not traceable; it’s often found in one bucket on your Web Analytic platform as “Direct”.

Download this free guide built by Online Circle Digital to learn:

  • What is Dark Social
  • How it influences marketing
  • What can I do right now?

Online Circle Digital works with Australia’s leading brands to help them develop outstanding strategic digital marketing. If you want to increase your business performance and create efficient and creative marketing campaigns, contact us today.