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Something Powerful

Advertising Efficiency report-1



Nielsen examined 863 campaigns that ran on both linear TV and digital platforms and were tagged by Nielsen Total Audience Ratings (TAR) and Nielsen Digital Ad Ratings (DAR). These included ALL cross- media campaigns that ran in Q4, 2016 and Q1, 2017, regardless of vertical or television network. While the intended targets for these campaigns varied, the reach curve for these analyses are shown for people 13+

This research represents the most comprehensive analysis of the television/digital advertising landscape to date, quantifying the sales contribution of the five key drivers of advertising’s effectiveness—creative, reach, targeting, recency and context—and how the relative balance has changed over time.

Online Circle Digital was founded 10 years ago and today we are growing stronger and stronger. Our main thing is Digital Marketing. We are really good at getting Digital Marketing fast and efficient. We have five expertises : • Strategy • Accounts • Creative • Media Buying (Digital) • Tech Production Our secret weapon is our own piece of AI technology, Social Pulse, our speed and fast results for our clients. Our Agency has strong partnerships with IBM and Google. Get in touch with us today at (+61) 3 9696 7473


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